UNUSUAL YET EFFECTIVE WAYS TO RAISE MONEY TO PUBLISH YOUR BOOK

Shubh Kapoor
7 min readMay 13, 2021

If you have finished writing your book or working on the end pages, then you have completed the most difficult step many authors face. The next step is to publish your book, but it’s not that easy because publishing a book requires a huge amount of investment which many authors don’t have.

The cost of publishing books is quite high because it includes the cost of cover design, editing, and formatting as well. Many authors also invest in marketing services to increase the demand for the book in the market.

This demotivates many aspiring authors and they have to work for years on different jobs to arrange money for publishing, and sometimes even drops the idea of publishing their book.

However, you should not worry about this because after researching for many days I have found some unusual ideas that are very effective and can help many aspiring author to generate a huge amount of income without spending too much time on raising money.

Down below, I am mentioning my best three ideas and I have also explained the best idea that has helped many successful writers to raise money without spending much time and with very low investment.

My Top 3 ideas

Idea 1: Raise funds by winning contests

Writing is the most powerful tool most authors have and using it to participate in several contests like article writing, blogging competitions, etc. that only asks for a little or no amount as entry fee, and gives back a pretty good sum, can help you to raise money more quickly and in a larger quantity.

Photo by Alexis Brown on Unsplash

Idea 2: Holding a pre-publishing party

Holding a pre-publishing party where you invite owners of renowned publishing companies, successful writers, and several investors, and tell them about your upcoming business book can help in getting successful exposure. Using this way, you can get some essential information and funds as investment from people who are already in the business.

Photo by Alasdair Elmes on Unsplash

Idea 3: Telling your experience via blogging

Making a website and using it as a blog where you post your experience and journey as an aspiring author can be a great way to raise money to publish your business book.

MY TOP IDEA

Telling your experience via blogging

Blogging can be a great tool that you can use not only to earn money but also to show your writing skills to millions of people over the internet. Although blogging is still underrated in the book writing community, many successful authors like Tucker Max, Robert Scoble, and many more started their journey through blogging and have reached high success today.

How to Start Blogging

The first thing you need to do to start your journey as a blogger is to find a unique name for your blog that suits your content as well as your personality. You can use that name as the domain name of your website and start posting blogs on it. Using a unique name can help you to make your online presence more dominating and will also help in attracting more viewers onto your website. Now many people are confused about what they should post about and how they can bring more audience onto their blogs.

To help you out, here are some title examples that you can use:

  • Various Obstacles I faced as an aspiring author
  • The lesson that made me who I am today
  • How to start writing your own book
  • Mistakes I made as an author

After reading the above examples, now you know the different types of content you can write on your website. If you do not like to write about your experience, there are many other niches you can choose to write blogs on. These can vary on what you like and dislike.

Here’s a YouTube video that you can watch to find out some profitable niche and choose the one that you like.

Now let us talk about why you should try to rank higher on Google.

REASON WHY RANKING HIGHER ON GOOGLE IS NECESSARY

Ranking your website higher on Google is essential because it will help your blog to gain more viewers. As most of us know that when we search something up on Google, we mostly click the sites that are mostly in the top 5 and we don’t even scroll down below and even if we do, we don’t go to the second page.

If your website is ranking on Google at a higher number, you can attract more and more viewers. This increase in engagement on your website by the viewers will help in increasing your overall revenue quite a lot.

Now let us talk about how you can rank higher on Google

HOW TO RANK YOUR WEBSITE HIGHER ON GOOGLE

1) Content is Key

Content is the main thing that you should focus on if you want to become a successful blogger. The content you post on your website should not only be attractive but should also be relevant. Relevant content that attracts and helps many people will have more engagement of the viewers and will rank higher up on Google.

2) Keywords

You should only write relevant keywords onto your site as this will help in bringing more and more viewers to your site. Although there are many paid apps and software that help in keyword researching for your blog, you can always use the free trials of ubersuggest for finding the accurate keywords to generate a higher amount of traffic.

Photo by Scott Graham on Unsplash

3) Posting Videos and Pictures

Posting videos and images that are relevant to your content will help in attracting more and more readers to your site. As most of us are more attracted to watching videos and seeing images as compared to reading text. Using photos and videos can be a great way to increase the number of viewers on your blog and will also increase the overall spending time of the readers on your blog.

Google also ranks your website higher if the time viewers spend on your blog is high.

Photo by Mimi Thian on Unsplash

4) Adding Backlinks

A Backlink is a term that is used when a website is sending its viewers to another website through that link. Adding your backlinks to well-established websites like Wikipedia, Reddit, IMDb and many more that have millions of viewers on daily basis can help in increasing your ranking by quite a lot.

5) Advertising

Now there are many ways that you can use to rank higher on Google, but the easiest way you can use is advertising your website. Advertising can help in bringing millions of people onto your website daily and advertising by Google can be cost-effective too as you will only have to pay when someone clicks on the advertisement.

However, most writers will advise others to not use advertising until a year of blogging and the intention behind that is the experience writers will gain without advertising.

If you began investing in advertising just after you started your blog, the numbers of viewers will be high but they won’t come back on your website again. This would happen because instead of focusing on improving content, most people will rather use that time to think of catchy headlines for ads.

Photo by Jo San Diego on Unsplash

You can also follow some influential digital marketers like Neil Patel and Gary Vaynerchuk who are much more experienced in the field of digital marketing and can help you in providing a well-structured plan as well as some tips to increase your revenue.

CONCLUSION

Starting your blog can provide you a lot of benefits like getting recognized in the writer’s community, improving your writing skills, telling your experience to teenagers and aspiring authors, and much more.

The ideas I have mentioned above are not the only ideas to raise money for your book, rather you can use your writing skills to generate income from quite a lot of places than you expect. I mentioned these ideas because they require only a little of your time and attention and can help you to gain quite a lot more money than you expect.

All you have to do is to work hard and all your dreams will come true.

--

--

Shubh Kapoor

Writes mostly about Entertainment, Digital Marketing, and health and fitness | Blogger | Graphic Designer